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Title:	Conjoint analysis: a pragmatic approach for the accounting of multiple benefits in southern forest management
Author(s):	Zinkhan, F. Christian; Holmes, Thomas P.; Mercer, D. Evan
Date:	1994
Source:	SCFER Work. Pap. 76. Research Triangle Park, NC: Southeastern Center for Forest Economics Research. 16 p.
Description:	With conjoint analysis as its foundation, a practical approach for measuring the utility and dollar value of non-market outputs from southern forests is described and analyzed. The approach can be used in the process of evaluating alternative silvicultural and broader natural resource management plans when non-market as well as market outputs are recognized. When applied to the case of designing a nature and recreational park within a pine forest of North Carolina, the approach accurately predicted potential visitors' first choice, from five competing options, at rates as high as 86.7%.
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